Rome Mural CoLab is an initiative led by two local artists created to ignite public spaces and interest in Rome, Georgia through mural art—inspiring tourism, pride and community beautification.
The artists, Ellie Borromeo and Xaivier Ringer, met and hit it off as two empowered women entrepreneurs. Together they decided to take action on the collaborative beautification of public spaces in Rome, thus RMC was born.
To launch Rome Mural CoLab, Borromeo and Ringer have outlined a mural to beautify the corridor of North 5th Avenue / Martha Berry Blvd at the Gogo Shoes building, a wall donation courteous of Gogo owner, Jay Stephenson. Continue on to read about our mission or find out more about this mural project.
Rome Mural CoLab’s mission is all in its name: Rome Mural CoLab.
Using murals, we will engage the Rome community in the arts in a way that is accessible. We are combining skills, industries and a creative workforce that drives economic empowerment—co-op—and our aim is to activate spaces that produce high-impact results to ignite change, that’s our lab.
How can murals activate pride, beautify and unify Rome?
Color revitalizes otherwise normal spaces and breathes life, that’s how we beautify. Murals have the power to display images and themes that speak to our unique identity. Murals unify using imagery that positively highlights common themes in spaces we share. We will also invite the public to have a stake in its own improvement. See our survey below.
Xaivier Ringer is a Rome native, muralist and illustrator with 10+ years of public art experience. Ringer has more than 10 years of international mural making experience with an expertise in community engagement. Xaivier Ringer is an entrepreneur, artist and community development facilitator recognized for her ability to build upon community experiences to beautify public spaces. She is the CEO of The International Muralist LLC which uses art to engage the public and beautify spaces. Her murals and projects entice communities and audiences to engage with organizations and create a consistent flow of imagery, branding and community building. She has painted over 50 murals in 15 cities and 4 countries. You can find her @theinternationalmuralist
Ellie Borromeo is a brand identity and marketing designer from Rome with over 10 years of design experience in local and out-of-state engagements. Ellie works independently, strategically guiding brand design efforts to create cohesive, differentiated and impactful brands. She delights in the craft of beautiful illustration, lettering and experiential art which is where her passion for pursuing murals was born. Ellie has a heart for helping cultivate the creative arts in Rome to aid in Rome’s growth by encouraging collaboration, supporting other local businesses and seeking out new opportunities that help Rome thrive. You can find her @ellieborromeo
To assist in revitalizing the North 5th Avenue / Martha Berry Blvd / Turner McCall Blvd corridor into Downtown Rome, we are crafting a mural design for placement on the far left wall of the Gogo Shoes building which will be focused around:
Highlighting Rome’s identity and community
Empowering leadership and ingenuity
Supporting collaboration, inclusivity, diversity and unity
Read more about our vision and goals for this project below and help support the endeavor.
The North 5th Avenue / Martha Berry Blvd Mural is the first step in our broader goal to be a co-op laboratory for public art.
Our vision with this mural project is to:
Improve and help revitalize this gateway into Downtown Rome
Empower members of our community to step forward, lead and drive change
Assist in cultivating Rome’s creative culture
Establish this mural as an iconic public art piece in Rome
Ignite interest and excitement in the creative arts
Unite our community in the midst of economic recovery and fight for unity and equality
Initiate interest in Rome as a wonderful community to live, work, play, visit and invest
Bring joy to passersby
The wall at the Gogo Shoes building
Our timeline for commencement through completion is:
Between September and October 2020
This wall is nearly 1000 sq. feet (its a big'n!) and we are painting every inch, top to bottom, left to right.
Once the project is funded, we are ready and waiting to jump up and get painting
We will start by projecting and outlining our design on the wall, this is usually a 3 to 5 day process
Once the design is outlined, we will be painting full steam ahead
During our days painting, we will be collecting time-lapse video as well as in-process, high resolution photography and video via our collaborator, photographer Cameron Flaisch
For social media promotion, we have live sessions, shoutouts and continuous engagement planned from launch to post reveal
At completion, we will post up the reveal, photos and video and collect testimonials, social media and website statistics to assess our impact and gather feedback
As Romans we take pride in our town and the beauty it affords us nestled in the Northwest Georgia Valley. Now, you have the opportunity to show your support and take a stake in its beautification.
Find out how below.
The inaugural mural at the North 5th Avenue / Martha Berry Blvd corridor
Two local women entrepreneurs and their families
Local Rome creatives and businesses
Fueling economic power, creative endeavors and buy-in for alternative, viable ideas in Rome
The jumpstart of a unified effort to beautify Rome and highlight what makes us unique
Access to public art in Rome
Specifically your donation will provide:
Artist fees / 1 month of mural work
Branding and marketing
Start up costs
Photography and video
public art Survey
The most powerful way to create public art throughout the future is to receive public input—your input. We aim to direct our future efforts and collaborations based on your feedback as we feel that our stakeholders perspective is of immense value being co-residents and natives of the city of Rome. If you have a few minutes, please take a moment to fill out the survey at the link below and place your stake in the future of Rome and our public art. It is up to you to make the changes you want to see.fill out survey
Want to help us spread the word?
You can download one of these social graphics, share and tag @romemuralcolab
Jay Stephenson, Gogo Shoes Rome
Donating the Gogo Shoes wall for this project
Cameron Flaisch, Cameron Flaisch Photography
For photography and video services during the project
McKenzie Todd and Oliver Robbins, U Public Relations
For copywriting assistance
Thank you! you put the community in colab
Larry G Morrow Sr
Tashia & L.Christa Twyman
McKenzie Todd & Oliver Robbins, U Public Relations
Himanshu and Monisha Patel
Aly & David Slade
Mary Nevin Gautheir